Client: Financial Times X Cytiva.
Project type: branded content hub, data visualisation, and video.
Role: art direction, UI & UX design.
Web development: Abhi Markan.
Year: 2021.
Background: this project aims at showing — in the wake of the greatest
public health crisis in recent memory — the role of the pharma
and biopharma industry in the lives of populations globally
which has taken on a growing importance as it fights to take
on the Covid-19 pandemic.
Deliverables: the hub is packed with interactive and very intuitive
infographics, videos and engaging imagery as well as key
insights from leading experts.
![Cytiva Homepage Desktop](img/projects/cytiva/cytiva_12.webp)
![Cytiva Homepage Desktop](img/projects/cytiva/cytiva_1.webp)
![Cytiva Desktop Content](img/projects/cytiva/cytiva_2.webp)
![Cytiva Desktop Infographics Animation](img/projects/cytiva/cytiva_3.gif)
![Cytiva Desktop Article Page](img/projects/cytiva/cytiva_4.webp)
![Cytiva Desktop Video Page](img/projects/cytiva/cytiva_6.gif)
![Cytiva Desktop Related Content](img/projects/cytiva/cytiva_5.webp)
![Cytiva Mobile App Content Animation](img/projects/cytiva/cytiva_7.gif)
![Cytiva Mobile App Content Animation](img/projects/cytiva/cytiva_8.gif)
![Cytiva Mobile App Content Animation](img/projects/cytiva/cytiva_9.gif)
![Cytiva Mobile App Content Animation](img/projects/cytiva/cytiva_10.gif)
![Cytiva Mobile App Content Animation](img/projects/cytiva/cytiva_11.gif)