Role
Art direction · Illustration
Client
Financial Times × Mitsubishi Heavy Industries
Project type
Integrated advertising campaign
Context
A forward-looking campaign exploring how social, economic, and technological forces will reshape
global mobility by 2050.
Approach
Developed a distinctive illustrative language to translate complex future scenarios into clear,
engaging narratives.
A consistent visual system — using open skies and mobile devices as framing devices — unified the
series and reinforced its speculative tone.
Deliverables
Animated digital executions across leaderboards, half-page formats, and MPUs, supported by print
placements and social content.
