Client: Financial Times X Mitsubishi.
Project type: integrated advertising campaign.
Role: art direction, illustration.
Motion graphics: Paola Handley, Alexander Kozlowski.
Year: 2019-20.

Background: The project looks at how social, economic, and technological trends will disrupt mobility by 2050.
Approach: approach taken is an illustrative one. The consistent key elements throughout the series are the bright sky and the mobile devices used as platform to develop each one of the five visuals.
Deliverables: digital animations were developed for each chapter to go on leaderboards, half pages and MPUs, as well as print adverts and social media posts.