Project type: branded content, digital display ads, and social
Role: art direction, UI & UX design
Web development: Alexander Kozlowski
Client. Financial Times X Singapore Tourism Board.
Project title. Singapore Reimagined.
Background. Singapore's tourism industry aims to establish a fresh
benchmark for travel by displaying a remarkable resilience and resourcefulness in adapting to the
requirements of visitors, prioritising their safety and providing enjoyable experiences.
Key objective. To highlight how Singapore is
reimagining the future of travel. From innovative cocktail
experiences to one-of-a-kind adventure sports the series
featured perspectives from some of Singapore's most
influential tastemakers, including their own personal
anecdotes, the passions that continue to be ignited in the
city, and personal transformations that they’ve encountered
through their own rediscovering of the country.
Target audience. Global audience of C-Suites and business
Deliverables. A responsive bespoke hub, digital display ads for ft.com and
social media assets for the various platforms.