Client. Financial Times X Singapore Tourism Board.

Project title. Singapore Reimagined.

Background. Singapore's tourism industry aims to establish a fresh benchmark for travel by displaying a remarkable resilience and resourcefulness in adapting to the changing requirements of visitors, prioritising their safety and providing enjoyable experiences.

Key objective. To highlight how Singapore is reimagining the future of travel. From innovative cocktail experiences to one-of-a-kind adventure sports the series featured perspectives from some of Singapore's most influential tastemakers, including their own personal anecdotes, the passions that continue to be ignited in the city, and personal transformations that they’ve encountered through their own rediscovering of the country.

Target audience. Global audience of C-Suites and business decision-makers.

Deliverables. A responsive bespoke hub, digital display ads for ft.com and social media assets for the various platforms.

Campaign duration. One month.

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