Client. Financial Times X Zenith.
Project title. A forgotten treasure.
Key objective. Reignite excitement and create a renewed interest in
Zenith's iconic watch,
'El Primero' (1969), on its 50th anniversary. The aim is to position 'El Primero' as not just a
historic timepiece
but as a symbol of timeless innovation and craftsmanship.
Challenge. Strike a balance between celebrating the watch's heritage
and
showcasing its contemporary relevance.
Target audience. HNWI, HTSI luxury & lifestyle readers, and watch
enthusiasts worldwide.
Approach. Research > brand experience > brand activation and roll
out.
Deliverables. The main deliverable for this project was a
responsive bespoke
one-page scroller website which included scroll-to-view
animations and cinematic transitions from and based on the
original print artworks from the artist. A social media and
advertising campaign were also devised to promote this project
from the launch and throughout.
See it
live.
