I focus on branding, advertising, and digital experiences.

My work connects strategy with beauty.

Originally from Ecuador and Italy, I grew up as a tiny globetrotter, living and travelling with my parents across Latin America, Africa, Asia, and Europe. My nomadic upbringing was like a crash course in diversity, storytelling, and the power of creativity.

I started my career in Milan in the 2000s, working as an editorial designer for fashion, art, and design magazines. In 2008 I relocated to London. I joined NetJets as Head of Design. Here, I spearheaded a post-merger rebranding, global advertising campaigns, and event collateral. Subsequently, for six years, I worked as Art Director at the Financial Times' in-house content agency. I had the opportunity to lead branding projects, content hubs, and digital display advertising campaigns, delivering results to clients such as Amazon Web Services, BlackRock, Google Cloud, Piaget, Richard Mille + Ferrari, Singapore Tourism Board, and The Macallan, to name a few.

Since January 2023, I have been freelancing independently and through agencies, leading brand development projects for a diverse range of clients, including startups, within aviation (check out the most recent project for Global Airlines), hospitality, and most recently healthy beverage sectors.

I am also a mentor at the University of Westminster, helping graduates with their initial steps in the creative industries.

This particular website serves as my Personal Index showcasing also unexplored territories beyond commercial design work. Serving as a catalogue of my other passions, the content spans across illustration and music.

I am a pragmatic dreamer. I like to turn vision into tangible success. Got an idea? Let's work together!

Selected brands I have worked with

Working experience

Highlights