Role
Art Direction · UX & UI Design
Client
Financial Times × Amazon Web Services
Project
Branded content campaign
Context
Developed as an editorial-led digital experience exploring how organisations navigate economic,
social, and cultural disruption through data-driven insight and internal capability building.
Objective
Craft a refined, engaging narrative demonstrating how resilient organisations leverage data
to identify opportunity, unlock growth, and support talent development from within.
Audience
Startup founders, enterprise leaders, and government decision-makers.
Approach
Research → editorial experience design → activation and rollout.
Deliverables
A responsive, multi-device digital experience integrating video, infographic-led content,
and long-form editorial storytelling, designed to communicate data-led approaches to
organisational growth.
Campaign duration
One month
