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Smart Tech
Google Cloud
Client:
Financial Times X Google Cloud.
Project type:
branded content hub.
Role:
art direction.
Web development:
Weiyu Tang.
3D implementation:
Kunst Matrix.
Year:
2022.
Project title:
Smart Tech.
Background:
business resilience through smart use of data can positively impact the bottom line.
Key objective:
to highlight how Google Cloud's observational data and technology can enable smarter business decisions and better investments as well as drive sustainable business transformation, considering current and future environmental challenges.
Deliverables:
three stories with infographics and videos, digital display ads for ft.com, a sustainability-focused 3D exhibition, and social media assets for the various platforms.
Campaign duration:
one month.
See it live
Financial Times
Channels.ft.com