Role
Art direction
Client
Financial Times × Google Cloud
Project type
Branded content hub
Project title
Smart Tech
Context
Developed as part of the Financial Times’ branded content programme, Smart Tech explored how businesses are
increasingly reliant on real-time data to remain resilient, competitive, and investment-ready in volatile markets.
The platform positioned Google Cloud’s observational capabilities as a strategic enabler across investment,
sustainability, and operational decision-making.
Objective
To translate complex data and cloud technology into clear, decision-driven narratives that demonstrated tangible
business impact — making advanced capabilities accessible, credible, and relevant to senior business audiences.
Approach
Defined the visual and narrative direction for the series, shaping how data, insight, and storytelling worked
together across editorial layouts, infographics, video, and interactive environments. The direction focused on
clarity, hierarchy, and restraint — ensuring the experience felt authoritative, informative, and aligned with both
FT editorial standards and Google Cloud’s brand positioning.
Deliverables
A three-part editorial series combining long-form storytelling, bespoke infographics, and video content, supported
by digital display advertising across ft.com, a sustainability-focused 3D exhibition experience, and a suite of
social assets for multi-platform distribution.
Conceptual mind map outlining the Google Cloud Smart Tech digital experience, covering data analytics, UI, UX, visual design and content strategy.
Data visualisation showing palm oil production trends in Riau, North Sumatra, Indonesia from 1985 to 2020 using satellite and cloud-based analysis.
Isometric infographic illustrating how Google Cloud technology improved landing accuracy by 40% at Zurich Airport through advanced weather forecasting.
