This project features individuals who are challenging the norms - 80, 90 and 100-year-olds who are not waiting to die but living life to its fullest. The three series of the campaign ran for three months each with a weekly episode online and in the print version of FT Weekend magazine.

I worked on the concepts for the online hub, UX and UI research, article pages, layouts for the printed adverts and tailored images for social media. I also commissioned world-class photographers in Australia, Italy, Japan, Switzerland, UK and USA, created mood boards for each story and art directed the photo shoots in Series I-II.