Client: Birchwood Park Golf & Country Club.
Project type: website redesign.
Role: art direction, UX & UI design.
Agency: @IM London.
Year: 2016.

Background: The design objective for the website project — which includes 50+ pages — was to modernise and align it to the new brand and business direction. Heavily content-driven, the design focused on simplifying the user experience by eliminating unnecessary pages, adopting a clear hierarchical structure and patterns for the different sections, bespoke and refined photography throughout, corporate and accent colours from the new palette.