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Website Redesign

Client: IM London X Birchwood Park Golf & Country Club
Project type: website redesign
Role: art direction, UI & UX design
Year: 2016

The design objective for the website project — which includes 50+ pages — was to modernise and align it to the new brand and business direction.

Heavily content-driven, the design focused on simplifying the user experience by eliminating unnecessary pages, adopting a clear hierarchical structure and patterns for the different sections, bespoke and refined photography throughout, corporate and accent colours from the new palette.

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