Client. Financial Times X BlackRock
The challenge. To highlight BlackRock's focus on affordability,
temperature alignment frameworks,
and data-driven impact measurement. There was also
a tight two-week timeline for the design, and development of the hub, which needed to be ready for
Key objective. Develop a compelling and unique storyline that showcases
BlackRock's efforts towards promoting sustainable energy.
Target audience. Professional and Retail
Investors, and opinion former across the EMEA.
Approach. Research > brand experience > launch > evaluation &
Deliverables. A responsive and
adaptive bespoke hub, digital display ads, a 3d gallery, and
social media assets for the various platforms.
Campaign duration. One month.
Insights. 29K+ page views, average attention time 47s, average video
view duration 1:30m+,
5K+ visits, 25K+ unique users,
3K+ video engagement, 1.7M+ marketing impressions, 4.4K+ marketing clicks to BlackRock's website, and
680+ social engagements.