Role
Art Direction · UX Strategy
Client
Financial Times × BlackRock
Project
Branded content campaign — sustainability storytelling hub for COP26.
Context
Delivered against a tight three-week timeline ahead of COP26. The brief focused on communicating
BlackRock’s
approach to affordability, temperature-alignment frameworks, and data-driven impact measurement
through a
coherent, high-attention digital narrative.
Objective
Develop a compelling, distinctive storyline that showcases BlackRock’s efforts towards promoting
sustainable
energy and measurable impact, while driving qualified engagement at scale.
Audience
Professional and retail investors, and opinion formers across EMEA.
Deliverables
A responsive, bespoke campaign hub supported by a hero video, digital display advertising, a 3D
gallery, and
social media assets tailored for multiple platforms.
Team
Web Development — Niv Suresh · Alexander Kozlowski
Digital design — Giulia Monterosa
3d Development — Kunst Matrix (Germany)
Country
United Kingdom
Campaign duration
One month
Results: 29K+ page views, average attention time 47s, average video view duration 1:30m+, 5K+ visits, 25K+ unique users, 3K+ video engagement, 1.7M+ marketing impressions, 4.4K+ marketing clicks to BlackRock's website, and 680+ social engagements.
Early experience mapping defined the strategic structure of the campaign — aligning affordability, data-driven impact, and COP26 objectives into a clear narrative and a coherent, accessible digital experience.
The campaign centred around a bespoke digital hub, translating BlackRock’s sustainability strategy into a clear, editorial-led narrative designed for attention and depth.
Hero film anchoring the campaign narrative — framing BlackRock’s COP26 perspective on energy transition, affordability, and real-world impact through a clear shift from ambition (“why”) to execution (“how”).
Social executions reinforced the campaign narrative, ensuring consistency and momentum beyond the hub experience.
High-impact display formats extended the campaign reach across Financial Times platforms, driving qualified traffic to the central experience.
