Client. Financial Times X BlackRock

The challenge. To highlight BlackRock's focus on affordability, temperature alignment frameworks, and data-driven impact measurement. There was also a tight two-week timeline for the design, and development of the hub, which needed to be ready for COP26.

Key objective. Develop a compelling and unique storyline that showcases BlackRock's efforts towards promoting sustainable energy.

Target audience. Professional and Retail Investors, and opinion former across the EMEA.

Approach. Research > brand experience > launch > evaluation & optimisation.

Deliverables. A responsive and adaptive bespoke hub, digital display ads, a 3d gallery, and social media assets for the various platforms.

Campaign duration. One month.

Insights. 29K+ page views, average attention time 47s, average video view duration 1:30m+, 5K+ visits, 25K+ unique users, 3K+ video engagement, 1.7M+ marketing impressions, 4.4K+ marketing clicks to BlackRock's website, and 680+ social engagements.