Client: Financial Times X BMW Series 4 Coupé.
Project type: branded content hub.
Role: art direction, UX & UI design.
Year: 2021.
Key objective: to create an aspirational lifestyle narrative,
emphasising the car's style and sportiness, while leveraging the influence of Instagram personalities in diverse,
appealing locations across the UK.
Target audience: professionals with established careers, financial
stability, and a keen interest in maintaining an active and stylish lifestyle.
Deliverables: a responsive bespoke hub, digital
display ads for ft.com and social media assets for the various
platforms.
Campaign duration: one month.
![The Macallan's Homepage](img/projects/bmw/bmw-01.gif)
![The Macallan's Homepage](img/projects/bmw/bmw-03.webp)
![The Macallan's Homepage on Mobile](img/projects/bmw/bmw-04.webp)
![The Macallan's Chinese version of the Homepage on Mobile](img/projects/bmw/bmw-05.webp)
![The Macallan's Image Gallery](img/projects/bmw/bmw-06.webp)
![The Macallan's Social Media Campaign](img/projects/bmw/bmw-07.webp)
![The Macallan's Social Media Campaign](img/projects/bmw/bmw-08.webp)
![The Macallan's Digital Display Ads on ft.com](img/projects/bmw/bmw-09.webp)
![The Macallan's Digital Display Ads on ft.com](img/projects/bmw/bmw-10.webp)