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Journey with tastemakers

BMW

Client: Financial Times X BMW Series 4 Coupé
Project type: branded content hub
Role: art direction, UX & UI design


Key objective: to create an aspirational lifestyle narrative, emphasising the car's style and sportiness, while leveraging the influence of Instagram personalities in diverse, appealing locations across the UK.
Target audience: professionals with established careers, financial stability, and a keen interest in maintaining an active and stylish lifestyle.
Deliverables: a responsive bespoke hub, digital display ads for ft.com and social media assets for the various platforms.
Campaign duration: one month.

The Macallan's Homepage
The Macallan's Homepage
The Macallan's Homepage on Mobile
The Macallan's Chinese version of the Homepage on Mobile
The Macallan's Image Gallery
The Macallan's Social Media Campaign
The Macallan's Social Media Campaign
The Macallan's Digital Display Ads on ft.com
The Macallan's Digital Display Ads on ft.com
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Financial Times X IDA Ireland

The evolution of growth