Client: Financial Times X BMW Series 4 Coupé
Project type: branded content hub
Role: art direction, UX & UI design
Key objective: to create an aspirational lifestyle narrative,
emphasising the car's style and sportiness, while leveraging the influence of Instagram personalities in diverse,
appealing locations across the UK.
Target audience: professionals with established careers, financial
stability, and a keen interest in maintaining an active and stylish lifestyle.
Deliverables: a responsive bespoke hub, digital
display ads for ft.com and social media assets for the various
platforms.
Campaign duration: one month.