Role
Art direction · UX & UI design
Client
Financial Times × IDA Ireland
Project type
Branded content hub
Thought leadership research
Longitude
Video production
AlphaGrid
Year
2021
Background
A high-profile Financial Times campaign developed with IDA Ireland to engage global business
leaders in a strategic conversation around how growth is being redefined across Ireland’s
priority sectors.
Target audience
UK and European C-suite executives and senior business decision-makers.
Strategic insight
The hub needed to feel editorial-first, not campaign-first — building trust through clarity,
structure, and a pace suited to executive audiences.
Deliverables
A modular content hub bringing together proprietary research, long-form editorial, video
storytelling, and photographic essays within a coherent editorial framework.
Campaign duration
Three months.
