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The Growth Evolution

Project type: branded content hub
Role: art direction, UI & UX design
Web development: Niv Suresh
Thought ledership research: Longitude
Video production: AlphaGrid
Year: 2021

Client. Financial Times X IDA.

Project title. The Evolution of Growth.

Background. This is a high-profile campaign for leaders to spark conversations on the evolution of growth across IDA’s priority sectors.

Target audience. UK and European audience of C-Suites and business decision-makers.

Deliverables. The hub features proprietary research, video storytelling, photo essays hosted on FT.com, showing how leaders are meeting the big strategic challenges of our time.

Campaign duration. Three months.

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