Client: Financial Times X IDA Ireland.
Project type: branded content hub.
Role: art direction, UX & UI design.
Web development: Niv Suresh.
Thought leadership research: Longitude.
Video production: AlphaGrid.
Year: 2021.
Project title: The evolution of growth.
Background: this is a high-profile campaign for leaders to spark
conversations on the evolution of growth across IDA’s priority
sectors.
Target audience: UK and
European audiences of C-Suites and business decision-makers.
Deliverables: the hub features proprietary research, video storyboarding,
and photo essays.
Campaign duration: three months.
See it live.
![Single Image](img/projects/ida/ida_5.webp)
![Single Image](img/projects/ida/ida_1.webp)
![Single Image](img/projects/ida/ida_2.webp)
![Single Image](img/projects/ida/ida_3.gif)
![Single Image](img/projects/ida/ida_4.gif)