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The evolution of growth

IDA Ireland

Client: Financial Times X IDA Ireland.
Project type: branded content hub.
Role: art direction, UX & UI design.
Web development: Niv Suresh.
Thought leadership research: Longitude.
Video production: AlphaGrid.
Year: 2021.

Project title: The evolution of growth.
Background: this is a high-profile campaign for leaders to spark conversations on the evolution of growth across IDA’s priority sectors.
Target audience: UK and European audiences of C-Suites and business decision-makers.
Deliverables: the hub features proprietary research, video storyboarding, and photo essays.
Campaign duration: three months.

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