Role
Art direction · Experience design (UX/UI)
Client
Financial Times × Brunello Cucinelli
Project type
Branded content experience
Context
A bespoke branded destination developed for Brunello Cucinelli in partnership with the
Financial Times, designed to present the Autumn–Winter 2018–19 suit collection within
a refined editorial environment. The experience brought together product, heritage, and
philosophy, positioning the brand for FT’s premium, culturally engaged audience.
Approach
Defined a restrained, editorial-led digital framework that complemented Cucinelli’s brand
codes rather than competing with them. Subtle parallax movement, typographic overlays, and
considered pacing were used to guide discovery, creating a sense of depth and craftsmanship
aligned with the brand’s humanistic values.
Deliverables
A dedicated branded hub hosted on FT platforms, featuring curated editorial content, product
storytelling, and heritage narratives — designed to integrate seamlessly within the FT
ecosystem while maintaining Brunello Cucinelli’s distinct visual identity.
