Role
Art direction · Illustration · Visual concept
Client
Financial Times × Credit Suisse
Project type
Sponsored multimedia series
Context
The Value of Knowledge was a branded editorial series sponsored by Credit Suisse,
developed with the Financial Times to explore how education, skills, and long-term
investment must evolve to support sustainable global growth. The programme positioned
Credit Suisse as a strategic voice on the future of knowledge in an increasingly
technology-driven world.
Approach
Established a clear visual framework built around the progression of life stages — from
childhood to adulthood — using illustration as a narrative device. High-tech screen
environments were used symbolically to represent knowledge, learning systems, and emerging
technologies, creating a consistent visual language that could scale across editorial,
motion, and advertising formats.
Deliverables
Four core campaign illustrations defining the series’ visual identity, supported by animated
digital formats (leaderboards, half-pages, MPUs), print executions for the FT
newspaper, and tailored assets for social distribution — all designed to maintain coherence
across platforms while allowing each theme to retain clarity and impact.
