Swiss bank Credit Suisse sponsors FT The Value of Knowledge Channel,
a multimedia series on how to meet the world’s changing knowledge needs.
It explores the skills, education and investment strategies that will
prove critical to global sustainable growth.
Four main visuals were developed for the series, portraying a child,
a tweener, a teenager and an adult person, surrounded by hi-tech
screens acting as a metaphor for knowledge and new technologies which
help with the task of educating young and older generations.
Elegant video animations were developed for each topic to go on
leaderboards, half pages and MPUs, as well as print adverts for
FT newspaper and tailored images for social media.