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Financial Times

Client: Financial Times.
Project type: visual identity, display ads, and video guidelines for the series.
Role: art direction.
Year: 2019-22.

Background: FT Channels is a multimedia partnership destination that brings expert, impactful and enriching multimedia content from the Financial Times and its Partners. Topics range from energy, luxury to banking and ESG.
Channels: FT Energy Source x Iberdrola, FT Big Deal x Baker McKenzie, FT Wealth x Coutts, FT Moral Money x Morgan Stanley, FT Rethink x Lombard Odier, and FT Transact x UBS.
Deliverables: I was responsible for developing the visual identity and video guidelines for each of the channels, as well as creating promotional campaigns including social media assets, print and digital ad banners.

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