Client: Financial Times
Project type: brand development, visual identity
Role: art direction
Background. FT Channels is a multimedia partnership destination that brings expert,
impactful and enriching multimedia content from the Financial
Times and its Partners. Topics range from energy, luxury to
banking and ESG.
Channels. FT Energy Source x Iberdrola, FT Big Deal x Baker McKenzie, FT Wealth x Coutts, FT Moral Money x Morgan Stanley, FT
Rethink x Lombard Odier, and FT Transact x UBS.
Deliverables. I was responsible for developing the visual identity and video guidelines for each of the channels, as well as creating promotional campaigns including social media assets, print and digital ad banners.