Role
Concept · Design
Client
GHD
Project type
Seasonal sale campaign (digital)
Sector
Hair styling tools
Background
GHD runs an annual mid-year sale across multiple international markets, with seasonal timing
varying by region. The brief was to make discount-led messaging feel premium and brand-consistent,
while achieving high visibility across salon POS environments and digital placements.
GHD Summer Sale 2019 email newsletter featuring model-led hero image, gold typography, and promotional offer on electrical styling tools.
Instagram paid social execution for the GHD Summer Sale, adapted for mobile-first performance while maintaining brand consistency and visual impact.
Facebook campaign rollout demonstrating how the Summer Sale creative system translated seamlessly into brand headers and social content environments.
Twitter brand presence updated with Summer Sale campaign visuals, ensuring consistency across social platforms while respecting native layout constraints.
Hero banner for the GHD Summer Sale 2019, designed to balance premium brand cues with clear promotional messaging across digital touchpoints.
Email marketing creative for the Summer Sale period, designed to drive conversion while preserving GHD’s premium aesthetic in inbox environments.
