Client: BEA, British European Aviation.
Project type: advertising campaign (UK and continental Europe).
Role: design, concepts.
Agency: @IM London.
Sector: aviation.
Year: 2022.

Background: The idea of the advertising campaign was to differentiate BEA from the competition – private aviation and scheduled airlines. The focus is on strong imagery and clear messaging that draws the audience to find out more. The themes are applied across target audience profiles and highlight a range of benefits. The use of a constant starting statement helps to build brand recognition and engagement. The phrase ‘on another plane’ has dual meaning, the less obvious being as an alternative to ‘on another level.