Client: Liz Earle.

Project type: in-store window graphics and retail promotion.

Role: lead designer.

Year: 2011.

Overview: this project involved creating a comprehensive retail campaign for Liz Earle, encompassing in-store and online elements. My role as lead designer was to create a cohesive brand experience across multiple touchpoints.

Challenge: the key challenge was creating a consistent, engaging brand experience across diverse retail environments and online platforms, while maintaining the brand's sophisticated and natural aesthetic. This required balancing creative impact with practical considerations for in-store materials' durability and ease of use. Integrating online and offline elements seamlessly was also crucial.

Objective: the project aimed to boost brand visibility, drive sales, and enhance customer engagement. This involved creating high-impact visual materials that resonated with the target audience, promoting the ‘Energise’ and ‘Haircare’ ranges, and reinforcing Liz Earle's market position through a premium brand experience. The in-store materials were vital for positive customer interaction at the point of sale.

Deliverables: the deliverables included seasonal greetings cards inspired by Liz Earle's botanical ingredients; promotional materials for the ‘Energise’ campaign, including a website landing page; regular seasonal campaigns; and a launch campaign for the new ‘Haircare’ range. This encompassed window displays for the London flagship store and in-store graphics (lightboxes, posters, showcards, pegboards) for Liz Earle counters in Peter Jones, Fenwick, and John Lewis.