Client: Liz Earle.
Project type: in-store window graphics and retail
promotion.
Role: lead designer.
Year: 2011.
Overview: this project involved creating a comprehensive retail campaign for Liz Earle,
encompassing in-store and online elements. My role as lead designer was to create a cohesive
brand experience across multiple touchpoints.
Challenge: the key challenge was creating a consistent, engaging brand experience across diverse
retail environments and online platforms, while maintaining the brand's sophisticated and natural
aesthetic. This required balancing creative impact with practical considerations for in-store materials'
durability and ease of use. Integrating online and offline elements seamlessly was also crucial.
Objective: the project aimed to boost brand visibility, drive sales, and enhance customer engagement.
This involved creating high-impact visual materials that resonated with the target audience, promoting
the ‘Energise’ and ‘Haircare’ ranges, and reinforcing Liz Earle's market position through a premium
brand experience. The in-store materials were vital for positive customer interaction at the point of sale.
Deliverables: the deliverables included seasonal greetings cards inspired by Liz Earle's botanical
ingredients; promotional materials for the ‘Energise’ campaign, including a website landing page;
regular seasonal campaigns; and a launch campaign for the new ‘Haircare’ range. This encompassed
window displays for the London flagship store and in-store graphics (lightboxes, posters, showcards,
pegboards) for Liz Earle counters in Peter Jones, Fenwick, and John Lewis.





