Role
Art direction · Design
Client
Financial Times × Lombard Odier
Project type
Sponsored channel campaign
Background
Lombard Odier, a Swiss private bank with over 200 years of heritage, sponsors the Financial Times’ Rethink channel —
a series exploring sustainability, demographics, climate, natural resources, the digital revolution and inequality.
The visual system expresses connected thinking: mapping relationships between ideas to frame long-term opportunity
and responsibility.
Deliverables
A modular motion system and campaign toolkit deployed across digital display (leaderboards, half pages, MPUs),
print placements in the FT, and platform-native social assets — built to stay consistent across topics while adapting
to format and message.
