Client
NetJets
Project type
50th anniversary commemorative publication
Role
Art direction · Design strategy
Context
A flagship publication commissioned to mark NetJets’ 50th anniversary, celebrating the brand’s
heritage, leadership, and long-term vision. The book was conceived as a premium, photography-led
object that could balance archival depth with a contemporary narrative voice.
Approach
Defined a flexible modular grid system capable of supporting historical imagery, long-form editorial,
and a multi-chapter timeline with gatefolds. The structure was designed to allow archival material and
modern photography to coexist seamlessly, supported by typographic hierarchy and controlled pacing.
Materiality & Craft
Particular attention was given to production quality and tactility. The publication was produced as a
premium object, housed in a bespoke T-shaped mailer box, shrink-wrapped in thick cellophane, and
finished with a protective sleeve, refined paper stocks, waxed linen cover, dual bookmarks, and
eight-colour printing with foil blocking.
Deliverables
A fully designed and art-directed anniversary book, translated into six languages and distributed
internationally. The project received an award at the Appleton U360 competition (USA).
Delivery Team
Photography — NetJets Archive · Copy — Aimee Revelle · Design — Carlos Clock
