The campaign’s objective was to illustrate why NetJets has been for 50+ years the productivity tool of choice for business and for spending valuable time with your family. Seven main differentiators (scale, reliability, safety, convenience, access, success and innovation) create tangible benefits for HNWI/UHNWI audiences.

Layout-wise the requirements were to look bold, confident and contemporary. The print and online campaign went globally in the USA, Europe and China, on the WSJ, FT, Il Sole 24 Ore, Le Figaro, Handelsblatt, Vedomosti amongst others and was translated into 8+ languages.