The campaign’s objective was to illustrate why NetJets has
been for 50+ years the productivity tool of choice for
business and for spending valuable time with your family.
Seven main differentiators (scale, reliability, safety,
convenience, access, success and innovation) create tangible
benefits for HNWI/UHNWI audiences.
Layout-wise the requirements were to look bold, confident and
contemporary. The print and online campaign went globally in
the USA, Europe and China, on the WSJ, FT, Il Sole 24 Ore, Le
Figaro, Handelsblatt, Vedomosti amongst others and was
translated into 8+ languages.