Client: NetJets.
Project type: welcome kits.
Role: art direction.
Designers: Derek Smith & Roli Deep.
Year: 2014.
Background: redesigned new global welcome kits for US/EU/Chinese Owners.
The final product comprises a sleeve made of charcoal grey
Peltouch material which contains two trays with the Owner's
guide and two photo-etched steel cards with rounded corners
(front and back and of .75mm thick).
A new “Winglet” icon was designed to differentiate between
Owners and Prospects communication. Owners also receive a
separate branded box with the model to scale of the aircraft
they have purchased.
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