Role
Concept · Art Direction · 3D Design
Project
Pragma
Project type
Footwear concept exploration
Year
2024
Background
Pragma is an independent exploration of contemporary footwear design, developed outside any commercial
brief.
The project investigates how elegance and functionality can coexist within a modern product system —
without
defaulting to trend-driven aesthetics.
Rather than focusing on branding or market positioning, the work examines proportion, construction
logic, and
material dialogue. Traditional and alternative materials are treated as design elements rather than
statements,
allowing texture, tactility, and structure to drive the form.
Pragma functions as creative R&D — testing how refinement, comfort, and restraint can coexist within a
footwear
system that feels contemporary yet timeless.
Material research spans both traditional and alternative components, used selectively to explore
durability,
tactility, and responsible production.
This animated reveal introduces Pragma emerging slowly from the shoe box.
I wanted the sequence to feel almost ceremonial, highlighting the textures, the craftsmanship, and the
interplay between sustainable materials and sculpted form. Every frame reflects the design philosophy
behind Pragma: understated, intentional, and driven by a long-term vision of elegance and
function.
These sketches show the earliest stages of my Pragma concept, where I
began exploring silhouette, structure, and the quiet logic that would eventually guide the entire
design. Working by hand allows me to think more intuitively, testing proportions, components, and
movement long before I open Blender. Each drawing captures a moment in that iterative process; a
conversation between form and function, sustainability and elegance, practicality and aspiration.
Looking back at them now, I can see how the identity of Pragma first took shape on paper, revealing
the foundations of a shoe conceived not just as an object, but as a long-term expression of thoughtful
design.
Here’s a glimpse of the blockout phase of the Pragma shoe, straight
from the
3D software used to design it. This early stage helps define the structure and proportions
before refining the details such as material, textures, and final rendering.
Soft hues and subtle contrasts reimagine Pragma with a lighter voice —
playful yet grounded, a reminder that innovation can also feel gentle.
Pragma in white feels almost weightless — a calm, architectural presence
that elevates everyday movement with clarity and grace.
The Black Edition distils Pragma to its purest form — sculptural,
discreet, and unwavering. A study in restraint, created for the modern minimalist.
In deep burgundy, Pragma reveals its more contemplative side — a design
shaped for those who move with intention, grounded in craft and quiet confidence.
In deep amber tones, Pragma reveals a more expressive side — bold yet
meticulously engineered, created for those who choose distinction.
