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Magic lock


Client: IM London X Pumpuli.
Project type: website design.
Role: art direction, branding, UX & UI design.
Year: 2016.

Background: Pumpuli sell their baby safety product Magic Lock through Amazon as their sole market place. The marketing objective was to maximise exposure of the brand through a new website, drive traffic to the site to purchase and increase profit margins through direct sales.
Usability-wise the focus was to enhance customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Design-wise the approach was to adopt a clear hierarchical navigational structure, simple icons to understand the product and benefits, bespoke video and photography throughout, corporate colours from the brand new palette.

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