Client. Financial Times X Richard Mille and Ferrari.
Project title. Performance as an indicator of style.
Key objective. Craft a distinctive, refined, and engaging narrative
that highlights the remarkable partnership
between Richard Mille and Ferrari, resulting in the creation of the RM UP-01 Ferrari timepiece.
Target audience. HNWI, HTSI luxury & lifestyle readers, and watch
enthusiasts in Europe.
Approach. Research > brand experience > brand activation and roll
out.
Deliverables. One-page scrolling website that is responsive and
optimized for various devices, digital display ads
for ft.com, and social media assets for different platforms. The website features two videos, a 360°
product gallery,
an interactive experience showcasing the inside and outside of the watch, and an article
highlighting the
distinctiveness and opulence of the watch.
Campaign duration. One month.
Insights. 9K+ page views, 8.5K+ visits, 85+ avg attention time (sec),
70% avg scroll depth,
8K+ total unique users, 3.5M+ marketing impressions, 18K+ marketing clicks, and 20.5K+ social
engagements.
See it live or visit Creativepool or
Behance featured project pages.
