Client. Financial Times X Zenith Watches

Project title. Master of Chronographs.

The challenge. The campaign launch was planned to align with the 'Watches & Wonders' fair in Geneva, and there was a stringent two-week timeline for the design and development of the project. Additionally, the campaign had the secondary objective of enhancing the performance of Zenith's previous 2019 campaign.

Key objective. Craft a distinctive, refined, and engaging narrative that highlights the story of Zenith's innovative design, craft and heritage.

Target audience. C-Suites and business decision-makers world-wide.

Approach. Research > brand experience > brand activation and roll out.

Deliverables. A bespoke, responsive, and adaptable single-page scrolling website, along with developing digital display ads for ft.com and social media assets for various platforms. The website showcases two videos, a podcast series featuring three of Zenith's key testimonials, an article, and an animation that highlights the exceptional and luxurious features of their chronographs.

Campaign duration. One month.

Insights. 30K+ page views, 8.5K+ visits, 50+ avg attention time (sec), 3K+ video and audio engagement, 25K+ total unique users, 5.1M+ marketing impressions, 18K+ marketing clicks to Zenith website, and 2.5K+ social engagements.

See it live.