Project type: branded content, digital display ads, and social
Role: art direction, motion graphics, UI & UX design
Web development: Niv Suresh & Alexander Kozlowski
Digital design: Giulia Monterrosa
Digital producer: Kate Armstrong
Client. Financial Times X Zenith Watches
Project title. Master of Chronographs.
The challenge. The campaign launch was planned to align with the
'Watches & Wonders' fair in Geneva, and there was
a stringent two-week timeline for the design and development of the project. Additionally, the
campaign had the secondary objective of enhancing
the performance of Zenith's previous 2019 campaign.
Key objective. Craft a distinctive, refined,
and engaging narrative that highlights the story of Zenith's innovative design, craft and
Target audience. C-Suites and business decision-makers world-wide.
Approach. Research > brand experience > brand activation and roll
Deliverables. A bespoke, responsive, and adaptable single-page scrolling
website, along with developing digital display ads for ft.com and social media assets for various
platforms. The website showcases two videos, a podcast series featuring three of Zenith's key
testimonials, an article, and an animation that highlights the exceptional and luxurious features of
Campaign duration. One month.
Insights. 30K+ page views, 8.5K+ visits, 50+ avg attention time (sec),
3K+ video and audio engagement,
25K+ total unique users, 5.1M+ marketing impressions, 18K+ marketing clicks to Zenith website, and
2.5K+ social engagements.