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The Red Collection
The Macallan
Client:
Financial Times X The Macallan.
Project type:
branded content, digital display ads, and social media.
Role:
art direction, UI & UX design.
Web development:
Abhi Markan & Alexander Kozlowski.
Illustrator:
Javi Aznarez.
Year:
2021.
Key objective:
tell the story of The Macallan's exceptional whisky 'The Red Collection' and its profound reverence for time, tradition, and expertise in craftsmanship.
Target audience:
C-Suites and business decision-makers in both Europe and Asia. The campaign was released in two versions: English and Chinese.
Deliverable:
a responsive bespoke one page scroller website, digital display ads for ft.com and social media assets for the various platforms. The website includes a hero video, an interactive gallery and an article about The Macallan's luxurious products.
Campaign duration:
one month.
See it live
Financial Times X Singapore Tourism
Reimagined