The advertising campaign focuses on health tech, finance
planning, travel and arts for Auriens' HNWI clients.
I initially worked on the lock-up for FT, Auriens and overall
logo for the whole project. The overarching concept is made of
surrealistic-inspired and stylish collages that portray the
world of Auriens' clients through the use of photographic
imagery. The tone of the creatives is modern, aspirational,
intelligent, witty, positive and elegant.
Elegant digital animations in cinematic style were developed
for each topic to go on leadersboards, half pages and MPUs, as
well as print adverts, event marketing collateral and images
for social media.