Client: Financial Times X Mitsubishi.
Project type: integrated advertising campaign.
Role: art direction, illustration.
Motion graphics: Alexander Kozlowski.
Year: 2018.

Background: the project is an authoritative and prescriptive guide providing readers a review of the state of where we are, regarding energy use, state of the climate, the global economy. There are six chapters grouped by topics such as leadership, transport, investors, manufacturing consumption, energy producers and citizens as stakeholders.
Approach: the approach adopted is illustrative. The recurring elements throughout the series include the green landscape (nature), the clear sky (future), and the overall colours (beige, white, green, and blue) of the illustrative elements used to craft each of the six visuals.
Deliverables: digital animations were developed for each chapter to go on leaderboards, half pages and MPUs, as well as print adverts and social media posts.