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A New Identity

Advertising + Branding
Project type: branding, promotion, motion graphics
Role: Freelance Creative Director @IM
Year: 2023

Client. IM X Hamilton Court FX

Background. The company offers customised foreign exchange solutions to a diverse range of clients across the globe. As part of their recent rebranding efforts, they sought assistance with three deliverables: revamping their corporate brochure, creating new digital flyers for social media, and redesigning their stationery materials.

Key objective. To successfully apply the new visual identity across multiple touchpoints.

Approach. Integrate the new visual language > design stationery and collateral > rollout.

HC FX Brochure's Front Cover
HC FX Brochure's Intro
HC FX Brochure's Inside Timeline
HC FX Brochure's Inside Map
HC FX Brochure's Back Cover
HC FX Letterhead
HC FX Business Cards
HC FX Flyer
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