Role
Art direction · Experience design (UX/UI)
Client
Financial Times × Laurent-Perrier
Project type
Branded content hub
Context
A bespoke editorial platform created to position Laurent-Perrier Grand Siècle as an icon of
craftsmanship, time, and precision. The project invited readers into the philosophy, ritual,
and technical mastery behind the cuvée, framing luxury through narrative depth rather than
overt product messaging.
Approach
Defined an experiential storytelling framework that balanced heritage with contemporary
elegance. The direction prioritised atmosphere, restraint, and cinematic photography,
allowing ritual, materiality, and process to lead the narrative while the interface
supported flow, clarity, and immersion.
Deliverables
A long-form editorial hub featuring ten in-depth stories exploring the philosophy of Grand
Siècle — from time composition and cellar craft to bottle design and glassware — supported by
commissioned photography. The platform was extended through a suite of digital display assets
including MPUs, half pages, and leaderboards to maximise reach and recall across FT environments.
Delivery team
Photography — Christopher Jeney · Web Development — Alexander Kozlowski
