Role
Photography Art Direction · Design
Client
NetJets
Project type
Online invitation · Advertising · Direct marketing
Context
This integrated campaign introduced the Phenom 300 through a cohesive, high-impact brand experience at London City Airport.
I led the photography art direction and visual system across all print and digital touchpoints, including a bespoke HTML
direct-marketing piece, premium digital advertising on FT.com and Flipboard, and large-scale event banners within the
NetJets FBO.
Each element was designed to balance performance, clarity, and luxury — reinforcing NetJets’ premium positioning at the
point of direct, in-person engagement with a highly targeted business audience.
Delivery team
Copy — Tara Richter Smith, Jeremy Dubert · Photography — Thomas Heinser
