Client: Ralph&Russo.
Project type: invitation for fashion show.
Role: art direction, design.
Year: 2013.
Background: Print invite — The design includes a box made of Alcantara®, a
white matte cardboard envelope allowing for stitching, a
golden wrapping paper, a duplexed invite and a map to the
venue. Logo and text are gold foil blocked plus a die-cut for
the décor.
Laser-projected invite concept — The client wanted something
unexpected and worth keeping it. Shape-wise it builds on the
simple and evocative female form; not too minimalist and
enriched by materials such as Murano crystal, high-end
plexiglass and gold-plated finishings.