Client: Ralph&Russo.

Project type: website redesign.

Role: art direction, design.

Year: 2013.

Background: Ralph & Russo, a high-fashion house specialising in haute couture and ready-to-wear, commissioned a website redesign in 2013. The goal was to create a digital experience reflecting their luxury brand identity and showcasing their exquisite collections of clothing, accessories, and luxury goods.

Challenge: The challenge was to translate the opulence and detail of Ralph & Russo's physical collections into a visually stunning yet user-friendly online experience. This involved balancing high-resolution imagery and video with seamless navigation and functionality. Technical optimisation for fast loading times across various devices was crucial, as was maintaining brand consistency whilst ensuring a contemporary design aesthetic.

Approach: the design centred on a full-width layout, maximising the impact of high-quality visuals. A clean, uncluttered design focused attention on the products, while intuitive navigation ensured ease of use. Interactive elements were incorporated to enhance user engagement and provide a richer online experience. The design adhered strictly to Ralph & Russo's brand colours and identity, reinforcing their luxurious image.

Close collaboration with the client ensured the final design perfectly captured their vision and successfully translated their brand essence to the digital realm. The technical implementation prioritised optimal performance across all devices and platforms. The aim was to create a website that not only showcased the brand but also provided an immersive and luxurious online experience for their clientele.