Client: Ralph&Russo.
Project type: website redesign.
Role: art direction, design.
Year: 2013.
Background: Ralph & Russo, a high-fashion house specialising in
haute couture and ready-to-wear,
commissioned a website redesign in 2013. The goal was to create a digital experience reflecting
their
luxury brand identity and showcasing their exquisite collections of clothing, accessories, and
luxury goods.
Challenge: The challenge was to translate the opulence and detail of
Ralph & Russo's physical collections
into a visually stunning yet user-friendly online experience. This involved balancing
high-resolution imagery
and video with seamless navigation and functionality. Technical optimisation for fast loading times
across
various devices was crucial, as was maintaining brand consistency whilst ensuring a contemporary
design aesthetic.
Approach: the design centred on a full-width layout, maximising the
impact of high-quality visuals. A clean,
uncluttered design focused attention on the products, while intuitive navigation ensured ease of
use. Interactive
elements were incorporated to enhance user engagement and provide a richer online experience. The
design adhered
strictly to Ralph & Russo's brand colours and identity, reinforcing their luxurious image.
Close collaboration with the client ensured the final design perfectly captured their vision and
successfully
translated their brand essence to the digital realm. The technical implementation prioritised
optimal performance
across all devices and platforms. The aim was to create a website that not only showcased the brand
but also provided
an immersive and luxurious online experience for their clientele.


