Role
Art direction
Client
Financial Times × Saint Laurent
Project type
Branded content microsite
Context
BrandSuite+ on "How To Spend It" is a premium editorial environment created to host long-form
branded
storytelling for luxury partners. For Saint Laurent, the brief was to translate the brand’s modern,
precise
aesthetic into a focused digital experience built primarily around video-led content.
Targeted at male HTSI readers, "The Pride of Menswear" explored Saint Laurent’s FW19 menswear
collection
through three editorial chapters: The Pride of Menswear, Conscious Consumption, and
La Maison. Each section balanced editorial depth with commercial intent, combining
interviews, fashion
narratives, and responsible luxury themes.
The experience was deliberately restrained — essential layouts, minimal navigation, and clear
hierarchy —
designed to encourage reading time, sustained engagement, and a natural transition from editorial
discovery
to brand consideration.
